Storytelling. This will allow viewers to see for themselves true stories of hope which is far more powerful than being told what to believe by a narrator who is regurgitating alot of facts and figures. Storytelling can quickly and effectively help a person enter into the world of another. That's why feature films and Hollywood are such big business! First, it helps to realize that different forms of media will best serve you in different ways.

Pamphlets and websites are great tools for disseminating facts and figure type information. Movies and videos work best to communicate stories of hurt, healing, and hope. In making your video, I use what I call "reality-based" video storytelling. What is that you ask?

Reality-based video storytelling is the process of interviewing real people, sharing real stories, about real lives. This will allow viewers to see for themselves true stories of hope which is far more powerful than being told what to believe by a narrator regurgitating lots of facts and figures. Using reality-based storytelling is less about "talking down" to your audience and more about sharing real stories of those being ministered to.

However, the problem with most promotional video producers is that they leave out this critical element of real person storytelling, thus presenting only "factual" information. Chances are those videos will not be more effective or emotionally compelling. I strive to "find the heart of the story" and then combine the needed informational elements of your mission along with these "reality-based" heart felt stories. Does it work? Absolutely!

Why? Because this approach engages the right-side (emotional-side) of the brain, not just the left-side (informational-side) of the brain. This storytelling technique emotionally and compassionately touches the heart of your viewer, which in turn dramatically increases your chances of moving them to action.
Would you like examples, testimonies, or references? I am happy to provide them to you at your request.